So now I will do a semiotic analysis of America's drink of choice: Coca-Cola.
When Coca Cola first hit the market in 1886 and was a drink for the socialites. Later during World War II, Coca Cola became the soldiers drink due to the promise that anywhere in the world a soldier could have a Coke for just five cents. With these two key historical facts, how could this not be America's drink? It got it's start among the rich people, finally circulated to the less fortunate and then became the soldiers' drink of this great country. This is a country of patriotism and commerce and Coca-Cola embodies those two concepts. For example, look at the color of the logo. Red and white and the only color missing would be blue. Red and white are two of the three American colors and so the red and white in this logo signify that this brand is for the American people. In the past and today, Coca Cola has promoted their brand through ads and songs as the drink that brings people together. The font used for the word "Coca Cola" is close together and kind of loops into the letter following the last. This reminds me of that concept of bringing people together, it is showing the closeness of the words, reflecting the closeness of the people.
Coca-Cola is the American drink. It was marketed first to the rich, then everyone, soldiers including. Soldiers as the symbol of patriotism in our country. The colors of the logo are two-thirds the American flag colors, symbolizing that this drink is in fact for the American people (and others later). The letters of the logo are tightly compressed together and loop into each other signifying the closeness of the people who drink Coca Cola.